You are here

UNFPA requires the provision of video/photo production aimed at changing attitude towards gender- based violence in the Ukrainian society to zero tolerance.

This Request for Quotation is open to all legally-constituted companies that can provide the requested services and have legal capacity to perform in Ukraine, or through an authorized representative.




UNFPA, the United Nations Population Fund (UNFPA), is an international development agency that works to deliver a world where every pregnancy is wanted, every child birth is safe and every young person’s potential is fulfilled.  


UNFPA is the lead UN agency that expands the possibilities for women and young people to lead healthy sexual and reproductive lives. To read more about UNFPA, please go to: UNFPA about us


Terms of Reference (ToR)


Background and programme description


Violence against women and girls (VAW) is one of the most prevalent human rights violations in the world. It knows no social, economic or national boundaries. Gender-based violence (GBV) undermines health, dignity, security and autonomy of its victims, yet it remains shrouded in a culture of silence. Victims of violence can suffer sexual and reproductive health consequences. GBV remains widespread in Ukraine and the armed conflict in the eastern part of Ukraine has resulted in increased risks of gender-based violence.


UNFPA programme “Integrated Response to end gender-based violence against vulnerable women and adolescent girls in Ukraine” is aimed at improvement of the status of women through strengthening  Government of Ukraine (central and local) capacities, improvement of mechanisms, advancement of policies and improvement of conditions for the implementation of the measures and legislation that foresee a society that values gender equality as an indispensable prerequisite to sustainable development, aiming towards zero tolerance of gender-based violence.Within the framework of its programme, in 2015 UNFPA launched a national information and awareness raising campaign “Break the Circle” with a purpose to raise awareness on GBV issues and available response services for GBV survivors, including PSS mobile teams and national hotline and promoting zero tolerance to gender-based violence in the society The creative idea of the campaign is based on the concept of «Break the Circle», presuming that tolerating violence and without requesting help, violence generates more violence and the victim suffers more and more. Violence can no longer remain the concern of the victim, but become the concern of all of society seeking to change.


In 2018 new strategy for communication campaign “Break the Circle” was developed. Its primary goal is newly defined as changing attitude towards violence against women and gender based violence in the Ukrainian society to zero tolerance and cooperation.


This strategy seeks to change the views and minds of individuals by calling on all members of society (in particular boys and men) to change attitudes. In essence, it is a renewed call for greater equality between women and men and freedom from gender stereotypes, as the scale of violence is closely connected with the level of equality in a society, while gender roles and gender stereotypes determine how violence against women and girls is perceived and responded to. This is also because GBV is deeply rooted in the inequality between women and men as well as imbalanced gender expectations, which are further perpetuated by a culture of tolerance and denial of the existence and prevalence of violence.


Within the new strategy, idea for the new video, that translates key message, was elaborated.


Scope of work


Under the overall supervision of UNFPA Communication Assistant  the selected provider will be expected to produce a short video clip (up to 30 sec), to highlight   the main idea of the campaign – “we keep tolerating violence, because it is deeply rooted into our culture, education and minds as something inherited from previous generations and considered as an everyday norm, thus violence remains hidden though widely spread. Violence should not be tolerated”. 


Script idea of the video as well as script sample will be shared with all interested companies during the pre-bidding conference (II Questions).  


Target Audience

Women and men aged 18 – 55.

All regions of Ukraine.



The purpose of the video is to raise public awareness on existence, prevalence and tolerance of violence in Ukrainian society and change social norms of tolerating violence among the broad society.



  1. Social video production for placement on internet resources and television (but not limited to).
  2. Raising public awareness on existence, prevalence and tolerance of violence in Ukrainian society and change social norms of tolerating violence among the broad society.


Main products submitted by the company/consultant include (but not limited to):



Expected deliverables

Product requirements

Estimated submission time


Development of the final Video Scenario based on the idea provided by the requestor





Scenario should provide the detailed description of target subjects, such as each hero’s image, background for every shot and final messages, elaborated from the given idea.


4 working days after  signing of a  contract


Development of a Production plan

The plan should provide timeframe for each stage of video production as well as a storyboard with expected images, final messages and producer’s recommendations regarding actors.


Elaboration of the concept/preview of 3 stories (scenes) for printed promo materials.


 9 working days after  signing of a  contract


Signed agreements regulating the rights for broadcasting and placing the video

The permissions of each actor to use and broadcast the video in an unlimited way and in all communication channels with no time limitations should be signed before production and provided to UNFPA in hard copies.

Timeframe: at least 3 working days before shooting day


Production of 1 final clip in three versions

1 video clip with source files in three versions (~30-seconds duration):

1 - no subtitles;

  2 - Ukrainian subtitles;

3 - English subtitles.





Shooting should be held during max 5 working days after approving of the production plan.

Draft of the video clip should be provided to Requestor in 1 week after video shooting.

The Final video should be provided to Requestor in three versions with source files (timeframe: 2 weeks after video shooting).




Development of the Series of three (3) printed promotional materials. 3 ideas in one visual style should be designed from the final video clip (for example: captured shot with slogan might be used).



3 images with sourced files should be provided to UNFPA. Each image should be prepared in proper formats to be used for printing of:

  • Citylights (size: 1200x1800 mm);
  • Billboards (size: 6000x3000 mm);
  • Metrolights (size: 420x585 mm).

Timeframe: maximum 3 working days after delivering final version of the video.


Any creative ideas in the scope of these Terms of reference are much appreciated. A draft of each deliverable must be agreed with the UNFPA prior to final submission and improved based on UNFPA recommendations provided.


Indicative time frames for the campaign


All deliverables envisaged by these terms of reference should be submitted to the requestor by 8 November 2018 (tentative date and depending on the contract signature date). 


Questions or requests for further clarifications should be submitted in writing to the contact person below:


Name of contact person at UNFPA:

Tetiana Bychkova

Tel Nº:

+38 044 281 32 31

Email address of contact person:


The pre-bidding conference should be conducted with all interested companies upon written request to the mentioned contact person. The deadline for question submission and requests for the conference is Tuesday, September 18, 2018 at 16:00 Kyiv Time. The pre-bidding conference will be conducted on Wednesday, September,19, 2018. All questions will be answered in writing and shared with all parties as soon as possible after this deadline.


Read the document attached for more details.