In 2018, a well-known TV presenter and philanthropist Maria Efrosinina became the Honorary Ambassador of UNFPA in Ukraine.

The Honorary Ambassador's status implies support for the United Nations Population Fund activities aimed at combating violence, supporting equality, as well as youth interests and opportunities.

Maria Efrosinina will officially represent the interests of young people as well as communicate against gender-based violence and for gender equality in Ukraine for the next two years.