UNFPA, the United Nations Population Fund, in partnership with the Embassy of Sweden in Ukraine, and the Junior Academy of Sciences of Ukraine, is launching a national communication campaign #CVIDOMI: to rebuild the country to help young people choose a career path.

According to a UNFPA 2020 study, 56% of respondents believe there are gender-specific professions, while  21% of parents force their children to choose a profession based on gender. STEM specialties, agro-industry, architecture, and construction are considered professions for men, while education, pedagogy, and art are considered jobs for women.

"CVIDOMI: to rebuild the country" is a communication campaign to help Ukrainian teenagers reject gender and professional orientation stereotypes and build a dream career to rebuild the country. The campaign is designed to help girls and boys overcome barriers in choosing education, such as insecurity, parent pressure, and perception of certain professions as unprestigious or "unsuitable" for girls or boys.

Inspired representatives of various professions, well-known HR specialists, and experts on gender equality will join the project.

The campaign will include inspirational videos and podcasts with representatives of various professions, useful articles and quizzes for school leavers, science shows, and networking events.

The campaign #CVIDOMI: to rebuild the country will emphasize the importance of relevant skills needed in today's labor market, regardless of gender, and the conscious choice of profession to rebuild the country.