In the era of fast fashion and bloggers, unconventional trends are emerging: self-care, self-respect, maintaining healthy boundaries, and independence. But unlike ephemeral fads, these values should become the “new classics” for every woman and girl, especially for survivors of domestic and gender-based violence, as well as those at risk.
To spread the message and challenge harmful beliefs, the UNFPA’s national information campaign "Break the Circle" partnered with Elle magazine in a special project featuring three influencers. Masha Efrosinina, a UNFPA Goodwill Ambassador, public figure, and TV host, along with Ukrainian entrepreneur and influencer Sabina Musina and blogger Dasha Kvitkova, shared personal stories and discussed essential trends that every modern woman should adopt. They emphasized the immense power that every woman possesses, even in the darkest times – the power to protect their boundaries, achieve financial independence, or simply seek help in cases of domestic violence.
Since its launch on 1st of April, the campaign video has made quite a splash in the digital world. Garnering considerable attention, it has already recorded over 1,3 million plays. On Instagram alone, the video has managed to gather more than 23,000 likes, further demonstrating its popularity.
The campaign is based on an insight that survivors often perceive requests for help as signs of weakness or personal failure. This observation formed the foundation for the "Stronger than Violence" concept. The campaign aims to demonstrate that everyone has the power to protect their boundaries, seek help, and ultimately, break the cycle of violence. Therefore, the campaign's symbol is a mirror, reflecting the idea that everyone has the power to see and regain their strength.
The campaign is being implemented by UNFPA, the United Nations Population Fund in Ukraine, within the framework of the GBV response and prevention program, with the support of the governments of the United Kingdom and Canada.
