Managing Facebook page "Break the Circle"

08 жовтень 2018

UNFPA hereby solicits a quotation for the following service: managing of Facebook page.

UNFPA requires SMM service of “Break the Circle” Facebook page and flash mobs/activities in social media.

This Request for Quotation is open to all legally constituted companies that can provide the requested services and have the legal capacity to perform in Ukraine, or through an authorized representative.

Purpose

The purpose of the assignment is to support the “Break the Circle” Facebook page and manage flashmobs/activities in social media due to the provided concept by UNFPA, recommendations and initiatives.

Objectives

The selected service provider is expected to:

  • support, in consultations with UNFPA Communication team, “Break the Circle” Facebook page till 31 March, 2019:
    • develop content for this platform (shares from other pages should not exceed 30% of the content/per month);
    • use the existent visual style of publications and improve it;
    • create  images and GIFs for posts within UNFPA agreed style;
    • ensure leader opinion involvement at least one activity per month)  - shares, mentions, etc;
    • conduct a contest on the page at least one time per three months;
    • manage and initiate flashmobs, projects in social media on UNFPA inquiries;
    • boost previously agreed with UNFPA posts (approximately 3 posts per month);
    • monthly engagement rate should be above 8% (with the exceptions of the first month).

Deliverables

Under the overall supervision of UNFPA Communication Assistant, the contractor is expected to perform the following deliverables:

1. Provide a one month plan of publications for the next month and report (using UNFPA template) for the previous month each 27-29th date of the month.

2. Management and regular everyday updates of “Break the Circle” FB page - 7 days per week, 1-2 posts per working day, 1 post per each weekend day.

Payment conditions

  • The payment will be done in accordance with the above deliverables acceptance of the Contractor's invoice and complete set of supporting documentation.
  • The payment will be done in currency: Ukrainian Hryvnias. In case of two currencies involved, the United Nations Operational Rate of Exchange should be used on the day UNFPA instructs that payment(s) (web: www.treasury.un.org).

Intellectual Property

All information pertaining to this project (documentary, audio, visual, digital, cyber, project documents, etc.) belonging to UNFPA, which the Contractor may come into contact with in the performance of the duties under this assignment shall remain the property of UNFPA with the exclusive rights over their use. Except for purposes of this assignment, the information shall not be disclosed to the public nor used in whatever without written permission of UNFPA in line with the national and International Copyright Laws applicable.

Requirements and Qualifications

UNFPA seeks a service provider with proven experience in the area of public communications, preferably social media campaigns (references to recent implemented media campaigns of social nature are required) and good working knowledge of the Ukrainian media and advertising markets.

Other qualifications:

  • The Contractor should be a resident entity of or have legal representation in Ukraine with respective official registration;
  • Experience in developing communication campaigns/materials in/for social media and web media;
  • Previous successful experience with any UN agency or other international organizations is an asset;
  • Considerable experience in managing Facebook pages with the social context;
  • Demonstrated ability to meet deadlines and work under pressure;
  • Fluency in Ukrainian or Russian, and English.

Instructions for submission

Proposals should be prepared based on the guidelines set forth in Section IV and III, along with a properly filled out and signed price quotation form, are to be sent by e-mail to the contact person indicated below no later than: Monday, 8 October, 2018 at 10:00 a.m. Kyiv.  Proposals sent to any other address will not be considered.

Name of contact person at UNFPA:

Pavlo Boiarskyi

Email address of contact person:

ukraine.office@unfpa.org

Please note the following guidelines for electronic submissions:

  • The following reference must be included in the email subject line: RFQ Nº UNFPA/UKR/RFQ/18/8. Proposals that do not contain the correct email subject line may be overlooked by the procurement officer and therefore not considered.
  • The total e-mail size may not exceed 20 MB (including e-mail body, encoded attachments and headers). Where the technical details are in large electronic files, it is recommended that these be sent separately before the deadline. 

Read the document attached for more details.