Production and promotion of short videos on gender-based violence

01 July 2019

Dear Sir/Madam,

 

UNFPA hereby solicits a quotation for the following service: Production and promotion of short videos on gender-based violence.

 

This Request for Quotation is open to all legally constituted companies that can provide the requested services and have legal capacity to perform in Ukraine, or through an authorized representative.

 

  • About UNFPA

                UNFPA, the United Nations Population Fund (UNFPA), is an international development agency that works to deliver a world where every pregnancy is wanted, every childbirth is safe and every young person’s potential is fulfilled.  

 

                UNFPA is the lead UN agency that expands the possibilities for women and young people to lead healthy sexual and reproductive lives. To read more about UNFPA, please go to: UNFPA about us.

 

Terms of Reference (ToR)

 

Background

 

Violence against women and girls is one of the most prevalent human rights violations in the world. It has neither social no economic or national boundaries. Gender-based violence (GBV) undermines health, dignity, security and autonomy of its victims, yet it remains thrown a cloak of silence around. GBV continues to spread widely through Ukraine while the armed conflict in eastern Ukraine further increases the risk of gender-based violence.

UNFPA programme “Integrated Response to end gender-based violence against vulnerable women and adolescent girls in Ukraine” is aimed at improvement of the status of women through the following implements:

 -  strengthening Government of Ukraine (central and local) capacities;

 -  improvement of conditions for the implementation of the legislation measures foreseeing a society that esteems gender equality as an indispensable prerequisite to sustainable development (with zero tolerance on gender-based violence).

Within the framework of its programme, in 2015 UNFPA launched a national information and awareness raising campaign “Break the Circle”. The purpose of the campaign is to raise awareness on GBV issues, to get available response services for GBV survivors, including PSS mobile teams and national hotline and to promote zero tolerance to gender-based violence in the society. The creative idea of ​​the campaign is based on the “Break the Circle” concept. This concept assumes that the victim suffers more and more without seeking help. Thus, violence can no longer be solely a problem of the victim, it becomes the concern of the whole society striving for change.

 

New strategy for communication campaign “Break the Circle” was developed in 2018. Its primary goal was to adopt a zero tolerance towards violence against women and as well as gender based violence in the Ukrainian society. Within the new strategy, new video clip as well as visuals for outdoor advertisement were produced. Video clip “Break the Circle of violence” received 1.4 mln views from the time it was presented. Printed advertisement and video were promoted in Kyiv metro stations, Intercity trains and buses of 12 Ukrainian regions.

 

             However existing communication products do not fully transfer key messages of the issue, such as:

  •  low level of GBV types identification (economical, psychological and sexual violence signs);
  •  stereotypes about domestic violence.

The solution to this problem can be approached through a series of short videos that would dispel popular myths about domestic violence.

 

Purpose

UNFPA Ukraine is inviting proposals from reputable and qualified suppliers with a track record of success in producing digital communication solutions. We are looking for suppliers who can provide high-quality video storylines and determine the best ways to get the coverage, impact, involvement and interactivity of released video products. We are seeking to enter into short-term agreements with suppliers that are committed to delivering services to UNFPA on an ongoing basis. Selected service provider will work under the direction of the UNFPA Communication and Advocacy Associate.

 

Scope of work

The selected service provider will be expected 

1. To develop scripts in collaboration with UNFPA and  produce the set of short videos (5-6 sec. each).

3. To plan and conduct digital promotion of captured videos.  

 

Objectives

  • Video-production (7 videos, 5-6 sec. each):

 

#

Video plot

Target audience

1

Plot title: "Children understand"

 

Storyline: Apartment (nursery). Mother is sitting in a chair and wiping her tears. A girl of 5-6 years old runs up to her and says: “Beating does not mean love, love is hugging.”

Women and men (ages 16-45) from all regions of Ukraine with focus on small cities and villages with the population from 50 000 to 500 000.

 

2

Plot title:  "The rich cry too"

 

Storyline: Road. A car fixed in the parking lot moves from side to side as if somebody is having sex inside. Then the car stops moving. The man gets out, rubs his wrists, and we see red marks on his fingers. At this time, a woman sitting in a car wipes tears from her eyes. She touches a shoulder as if it hurts and throws a shawl on it so that no one can see the bruises. Then she gets out of the car.

Women and girls (ages 20-50) from all regions of Ukraine with focus on small cities and villages with the population from 50 000 to 500 000.

 

3

Plot title:  "Not a childish play"

 

Storyline 1: Family quarrel is heard. Mom's hand closes the door to the nursery. In the room a little girl plays with a doll. She screams at the doll and beats her.

 

Storyline 2: The same story with a boy playing with a small car in which toylike passengers argue with each other.

Women and men (ages 25-40) from all regions of Ukraine.

 

4

Plot title:  "You will marry- you will understand"

 

Storyline: The girl runs to her mother and asks her why she is crying. Mother replies: "Get married – and you will understand".

Women and girls (ages 16-45) from all regions of Ukraine with focus on small cities and villages with the population from 50 000 to 500 000.

 

5

Plot title: "Under control"

 

Storyline: The man's hand checks the phone: calls, SMS, messengers, pictures, photos. He is deleting some photos. 

A woman approaches him and asks to return her phone.

Women and girls (ages 16-20 and 30-50) from all regions of Ukraine with focus on small cities and villages with the population from 50 000 to 500 000.

 

6

Plot title: "Husband is not a rapist"

 

Storyline: Bedroom. A man pushes a woman on the bed. Obviously, the woman does not want this contact, but he rapes her. The picture frame moves to their hands. Identical wedding rings are visible on their fingers. Then the frame moves to the wall on which the wedding photo of this couple hangs.

Women and girls (ages 16-45) from all regions of Ukraine.

 

7

Plot title: "Buy whatever you want"

 

Storyline: The apartment of an upper-middle-income family. Well-dressed man takes a purse with lots of money and debit cards. He pulls out 20 hryvnias from his wallet, puts them on the table and says: “This is for your trip, for lunch and if you want something else. Do not deny yourself, dear!”

A woman takes this money.

Women and men (ages 20-50) from all regions of Ukraine with focus on small cities and villages with the population from 50 000 to 500 000.

 

 

  1. Video promotion.

To plan and manage digital campaign for promoting the videos within “Break the Circle” due to the selected target audience for every video.  Key efficiently target for this activity is fixed on the level of 1 million views for all videos.

 

Deliverables and time frames for the campaigns

Under the overall supervision of UNFPA Communication and Advocacy Associate the contractor will be expected to perform the following deliverables:

 

No.

Expected deliverables

Product requirements

 

Estimated submission time

1

Approved videos scripts

 

 

 

 

Scripts should contain a detailed description of each video story.

5 working days upon signing the contract

2

Production plan

The production plan should include:

 

 -  a time frame for each stage of the video production;

 -  a storyboard with the expected images;

 -  producer recommendations regarding the actors.

 

10 working days upon  signing the contract

4

Ready-made videos

To present 7 Videos with source files in three versions:

- no subtitles;

- with Ukrainian subtitles;

- with English subtitles;

 

To provide TV and internet version of the videos as well.

 

 

Shooting should last not more than 7 working days upon production plan approval.

Draft videos to be provided within 1 week after video shooting.

Final videos in three versions with source files should be provided within 2 weeks after video shooting.

 

5

Documents regulating the rights to broadcast and post videos

To provide permissions from each actor for unlimited use and videos broadcasting on all channels without time limits.

At least 3 working days before shooting date

6

Promotion plan

Promotion plan should meet the target audience segments for each of videos and describe all actions for reaching the key efficiency target. Plan should contain digital solutions (for example, Youtube advertisement, banner advertisement, etc).

10 working days upon  signing the contract

7

Final report

To provide the final report on the results of the media plan implementation, indicating the coverage of the target audience.

5 working days after the end of promotional campaign

 

Intellectual Property

All information pertaining to this project (documentary, audio, visual, digital, cyber, project documents, etc.) belonging to UNFPA, which the Contractor may come into contact with in the performance of the duties under this assignment shall remain the property of UNFPA with the exclusive rights over their use. Except for purposes of this assignment, the information shall not be disclosed to the public nor used in whatever without written permission of UNFPA in line with the national and International Copyright Laws applicable.

 

Requirements and Qualifications

UNFPA seeks a service provider with proven experience in video production, communication campaign’s planning, digital promotion and good working knowledge of the Ukrainian media and advertising markets.

 

The offeror should:

·          be a resident entity of or have legal representation in Ukraine with respective official registration

·          work in the area of public communications, advertising, video production for at least 3 years

·          have experience in the field of video production, digital promotion

·          demonstrate ability to meet deadlines and work under pressure

·          be fluent in Ukrainian or Russian, and English.

 

 

Proposal evaluation

The detailed evaluation of the quotations will consist of expertise evaluation and financial evaluation.

 

  • Questions

Questions or requests for further clarifications should be submitted in writing to the contact person below:

 

Name of contact person at UNFPA:

Nadiia Kovalevych

Tel Nº:

+380 95 34 69 136

Email address of contact person:

kovalevych@unfpa.org

 

  • Content of quotations

Quotations should be submitted in a single e-mail whenever possible, depending on file size.

Quotations must contain:

 

a) Technical proposal:

- Media plan with suggested channels and budgets for reaching key efficiency target;

- Short narrative (in Ukrainian or English) as for proposed channels and time schedule;

- Information about the legal entity.

The Technical Bid must be submitted by electronic method of transmission at the email address

indicated in the section IV.

b) Price quotation with proposed budgets should be submitted strictly in accordance with the price quotation form.

c) Language of the proposal – English or Ukrainian.

d) Separate Technical Proposal and Financial Proposal should be signed by the bidding company’s relevant authority and to be submitted in pdf format;

 

 

  • Instructions for submission

Proposals should be prepared based on the guidelines set forth in Section IV and III, along with a properly filled out and signed price quotation form, are to be sent by e-mail to the contact person indicated below no later than: Monday, 01 July, 2019 at 10:00 Kyiv. Proposals sent to any other address will not be considered.

 

Name of contact person at UNFPA:

Olena Hliebova

Email address of contact person:

ukraine.office@unfpa.org

 

Please note the following guidelines for electronic submissions:

  • The following reference must be included in the email subject line: RFQ Nº UNFPA/UKR/RFQ/19/06. Proposals that do not contain the correct email subject line may be overlooked by the procurement officer and therefore not considered.
  • The total e-mail size may not exceed 20 MB (including e-mail body, encoded attachments and headers). Where the technical details are in large electronic files, it is recommended that these be sent separately before the deadline. 

 

  • Overview of Evaluation Process

The evaluation will be carried out in a two-step process by an ad-hoc evaluation panel. Technical proposals will be evaluated and scored first, prior to the evaluation and scoring of price quotations.

 

Technical Evaluation (100 points max)

Technical proposals will be evaluated based on their responsiveness to the service requirements /TORs listed in Section I and in accordance with the evaluation criteria below.

 

Criteria

[A] Maximum Points

[B]

Points attained by Bidder

[C]

Weight (%)

[B] x [C] = [D]

Total Points

Vision of the produced videos:

  • Corresponding to the ToR;
  • Creative and well-grounded approach

100

 

40%

 

Corresponding of proposals  to the estimated objectives / deliverables

100

 

35%

 

Specific experience and expertise relevant to the assignment:

  • History of organization, its general reputation, competence and reliability;
  • List of previous clients;
  • Samples of three previous videos

100

 

10%

 

Qualification and availability of specialists for the execution of a given volume of work:

  • Experience of managers and other personnel;
  • Availability of focal contact person;

100

 

10%

 

Proving track record in serving international / multinational organizations.

100

 

5%

 

Grand Total All Criteria

500

 

100%

 

 

 

The following scoring scale will be used to ensure objective evaluation:

 

Degree to which the Terms of Reference requirements are met based on evidence included in the Bid submitted

Points

out of 100

Significantly exceeds the requirements

90 – 100

Exceeds the requirements

80 – 89

Meets the requirements

70 – 79

Does not meet the requirements or no information provided to assess compliance with the requirements

0-70

 

Only those technical proposals achieving the score of 60 points and above will be considered as qualifying for evaluation of the financial proposal.

 

Financial Evaluation  (100 points max)

 

Financial proposals should follow the results-based budgeting approach. They will be assessed based on their clarity, completeness, level of detail and appropriateness. The maximum number of points shall be scored to the lowest price proposal among all technically qualifying applications. Other financial proposals will receive scores according to the following formula:

 

Financial score =

Lowest quote ($)

X 100 (Maximum score)

Quote being scored ($)

Total score

The total score of each application will represent the weighted sum of its technical and financial scores as follows:

 

Total score =70% Technical score + 30% Financial score

 

  • Award Criteria

UNFPA shall award a Purchase Order/Contract with duration until 31 December, 2019 to the lowest-priced technically acceptable offer.

 

  • Right to Vary Requirements at Time of Award

UNFPA reserves the right at the time of award of contract to increase or decrease by up to 20% the volume of services specified in this RFQ without any change in unit prices or other terms and conditions.

 

  • Payment Terms

The payment will be done in accordance with the above deliverables acceptance of the Contractor's invoice and complete set of supporting documentation.

 

The payment will be done in currency: Ukrainian Hryvnias. In case of two currencies involved, the United Nations Operational Rate of Exchange should be used on the day UNFPA instructs that payment(s) (web: www.treasury.un.org).

 

 

UNFPA is committed to preventing, identifying, and addressing all acts of fraud against UNFPA, as well as against third parties involved in UNFPA activities. UNFPA’s policy regarding fraud and corruption is available here: Fraud Policy. Submission of a proposal implies that the Bidder is aware of this policy.

 

Suppliers, their subsidiaries, agents, intermediaries and principals must cooperate with the UNFPA Office of Audit and Investigations Services as well as with any other oversight entity authorized by the Executive Director and with the UNFPA Ethics Advisor as and when required.  Such cooperation shall include, but not be limited to, the following: access to all employees, representatives agents and assignees of the vendor; as well as production of all documents requested, including financial records.  Failure to fully cooperate with investigations will be considered sufficient grounds to allow UNFPA to repudiate and terminate the Agreement, and to debar and remove the supplier from UNFPA's list of registered suppliers.

 

A confidential Anti-Fraud Hotline is available to any Bidder to report suspicious fraudulent activities at UNFPA Investigation Hotline.

 

  • Zero Tolerance

UNFPA has adopted a zero-tolerance policy on gifts and hospitality. Suppliers are therefore requested not to send gifts or offer hospitality to UNFPA personnel. Further details on this policy are available here: Zero Tolerance Policy.

 

  • RFQ Protest

Bidder(s) perceiving that they have been unjustly treated in connection with the solicitation or award of a contract may submit a complaint directly to the Chief, Procurement Services Branch at procurement@unfpa.org.

 

Bidder(s) perceiving that they have been unjustly or unfairly treated in connection with a solicitation, evaluation, or award of a contract may submit a complaint to the UNFPA Head of Country Office Caspar Peek at E-mail: ukraine.office@unfpa.org. Should the supplier be unsatisfied with the reply provided by the UNFPA Head of the Business Unit, the supplier may contact the Chief, Procurement Services Branch at procurement@unfpa.org.

 

  • Disclaimer

Should any of the links in this RFQ document be unavailable or inaccessible for any reason, bidders can contact the Procurement Officer in charge of the procurement to request for them to share a PDF version of such document(s). English version of request for quotations prevails.